Belgaufra is a family business that began with the idea of selling freshly made, hot Liege waffles directly on the street.
In 1950, Yvonne and Clément Vangoidsenhoven opened their first sales outlet and produced the dough on site, and each time they sold out, they would close the shop and make more.
At the start of the 1960s, they sold their waffles in Brussels in winter and on the Belgian coast in summer. In 1970, they owned three shops on the coast and four in Brussels.
The first change was to create a production unit in Brussels which supplied the shops with dough several times a day. Only the shops on the coast carried on making their own dough.
Shortly afterwards, Vigaufra was used as a brand at all the sales outlets: this name meant “old-fashioned waffles” or “traditional waffles”, as they are called in Brussels.
Nicole Martiny and Alban Vangoidsenhoven joined the venture in 1990. Dough production (production management, production units, packaging etc.) had become much more structured by this time and frozen waffle dough was developed. The company became Belgaufra.
Between 1993 and 1997, sales outlets opened in Liege, Namur, Leuven and Antwerp as well as several others in super- and hypermarkets. They were fitted with ice cream machines for summer.
Belgaufra began exporting to Europe and throughout the world from 1998. Belgaufra sells dough in over 10 countries and the sales outlet franchise is now a recognised brand in many countries.
Today, Belgaufra has succeeded in preserving the traditional flavours of the past by using the same recipe for 60 years. And the smell of waffle dough being cooked before the customer is as enticing as ever!
Av. Zenobe Gramme, 20
Tel. +32 (0) 22.17.08.68.
Fax. +32 (0) 188.8.131.52.